Hello and welcome to Insider Advertising for March 22. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
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YouTube star David Dobrik has been dropped by brands like DoorDash, EA Sports, and Dollar Shave Club after a rape allegation against a former member of his Vlog Squad
- Some brands that have worked with YouTube star David Dobrik are cutting ties.
- Brands like EA, Dollar Shave Club, and Hello Fresh confirmed they were no longer working with Dobrik.
- These confirmations follow a recent investigation into a former member of Dobrik's YouTube Vlog Squad.
Read the story.
Mint Mobile
How Ryan Reynolds turned his star power into a viral marketing machine
- Ryan Reynolds' ad agency Maximum Effort has become known for viral stunts, reports Tanya Dua.
- Reynolds is often the spokesperson for the clients, many of which he has personal involvement in.
- But skeptics wonder if his star power could end up being a disadvantage for the agency.
Read the story.
Cision
Insiders are buzzing that PR software giant Cision might spin off PR Newswire
- Industry chatter is heating up over a potential spinoff of PR Newswire, report Sean Czarnecki and Patrick Coffee.
- PR Newswire, which distributes press releases, is PR software company Cision's biggest business.
- Knowledgable sources say Cision has looked at spinning out its businesses as far back as a year ago.
Read the story.
More stories we're reading:
- Mark Zuckerberg has said Apple's upcoming privacy changes could strengthen Facebook, after months-long PR campaign against them (Insider)
- Sneakerheads explain why Nike's handling of its resale scandal won't change the way the shady resellers make their millions (Insider)
- Starbucks CEO Kevin Johnson says vaccines will bring 'The Great Human Reconnection' in a few months. He told us about his biggest lessons of the past 12 months and prioritizing 3 simple principles. (Insider)
- Tech talent is flocking to work with the Biden administration, after insiders say the Trump era created a dark period for Silicon Valley and government tech (Insider)
- With NFL deal, Amazon accelerates its streaming-TV advertising ambitions (Wall Street Journal)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
Read the original article on Business Insider
